15 seconds: This was one of the first shots which stood out to me most while watching the music video, i found that it creates an intresting effect due to the feet tapping in time with the beat of the music. This shows how the sound is relating to the video itself. i think this provides an eyecatching shot which allows the audience to be more intrested in the video.
43 seconds: I really like this close-up shot as its different to the shots which i have scene in previous videos relating to this particular gender. The shallow depth of field allows the actress to be in focus while the bubbles have a slight blur to them. I found this interesting, particularly because as well as relating to the genre it has its own individual style.
51 seconds: This was one of my favourites shots from the music video, as i felt the changes occurred in time with the music and worked really well as it was different to what i had scene before. i hope to take influence from this style and adapt it into my music video as i think it will make my work stand out alot and show a new level of skills which i have gained.
56 seconds: I really liked the way the shots changed in relationship to the song. It was similar to the previous shot however they used props to try and create different effects, this made me want to create ideas that were different and make them more visually pleasing to our chosen target audience.
1 min 10 secs: The idea of splitting the shot in half showing the face of both a man and woman makes the content more interesting and allows the video to stand out more to the viewer. This is because they will look at the detail carefully trying to think what the director is trying to show in this particular video.
1 min 18 secs: This is a close up shot of the artist singing in the song 'Kickstarts'. I feel that this works well as it shows direct mode of address which allows it to connect to us as its target audience.
1 min 24 secs: This shot has a shallow depth of field as it allows not all of it to be in focus. This allows the audience to focus on one individual to make them stand out more than others. I feel this adds more depth and detail to the finished product.
1 min 58 secs: I felt that this shot was different to the work of other artists which I had looked at to try and influence my music video in the future. This is a meat shot of the actor/actresses hands. It is very interesting to look at and makes you wonder what exactly is going on throughout.
2 min 21 secs: Finally, I felt that this shot was similar to one of previous as they are using different props to replace specific areas of their body. I really liked this idea and hope to look further into this style for my future work.
When looking at this music video by Florence and The Machines, i counted approximately 103 different shots. I realized that the shots became faster and shorter when the song had a fast pace, and when the pace of the song started to slow down, the amount of shots decreased and lasted a longer duration. Aswell the transitions created different feelings and atmosphere, the slower parts in the song had smoother transitions and when the song speeds up its more jumpy and quick. Throughout the music video there was a high amount of meat shots, i believe this is due to there not being very much narrative so it tends to show her singing to create a different effect. You can see alot of different emotions when looking at some of the different shot this works well and highlights more atmosphere throughout. This video is amplification, as it still retains a link to the song but doesn't illustrate the lyrics.
I have chosen to analyze the music video by 'Mika - Life in Cartoon Motion'. This is Mikas Debut album so it was important for a powerful and expressive style to be portrayed, so it appealed to the audience when they first looked at it. The writing is at the centre of the album cover, with the 'MIKA' being in a large, white, abstract font, this is very bold and stands out alot when you first look at it making it more visually pleasing. Aswell as the white contrasting from the bright background. 'LIFE IN CARTOON MOTION' is in smaller font, navy/black and is in a curly styled font, i think this looks really effective and looks completely different to the name of the artist.
All of these album covers have typical features that make the whole album cover stand out and as a whole very visually pleasing. The artists who i have looked at are well known to the public due to how bold they are as a person, this could be Lady Gaga's unique dress sense or the meaning behind Mikas song (eg. big girls). All the album covers have the artists name and the name of the album so the target audience can identify what type of genre it is and what category of music it relates too. Aswell letting the audience know what the album they are buying is about. Two out of my three album covers didnt have a photographic image, this could relate to the happy upbeat music which are present in the album. Aswell the cartoon images make the album covers quite fun and quirky, this matches and relates well to the music style. I believe it is important for the style of their work to be shown on the album cover as it gives the audience an idea to what their album would be like if they were to buy it. I hope to show this when i start producing my own work, and try and show the qualities which i would like to see if i was to buy the album myself. The album covers which i have looked at are all well known artists for different reasons, they all have different audiences which they have chosen to appeal their albums too. It is important for the album cover to be powerful as its the first thing the audience notice when they look at it.
15 seconds: This was one of the first shots which stood out to me most while watching the music video, i found that it creates an intresting effect due to the feet tapping in time with the beat of the music. This shows how the sound is relating to the video itself. i think this provides an eyecatching shot which allows the audience to be more intrested in the video.
43 seconds: I really like this close-up shot as its different to the shots which i have scene in previous videos relating to this particular gender. The shallow depth of field allows the actress to be in focus while the bubbles have a slight blur to them. I found this interesting, particularly because as well as relating to the genre it has its own individual style.
51 seconds: This was one of my favourites shots from the music video, as i felt the changes occurred in time with the music and worked really well as it was different to what i had scene before. i hope to take influence from this style and adapt it into my music video as i think it will make my work stand out alot and show a new level of skills which i have gained.
56 seconds: I really liked the way the shots changed in relationship to the song. It was similar to the previous shot however they used props to try and create different effects, this made me want to create ideas that were different and make them more visually pleasing to our chosen target audience.
1 min 10 secs: The idea of splitting the shot in half showing the face of both a man and woman makes the content more interesting and allows the video to stand out more to the viewer. This is because they will look at the detail carefully trying to think what the director is trying to show in this particular video.
1 min 18 secs: This is a close up shot of the artist singing in the song 'Kickstarts'. I feel that this works well as it shows direct mode of address which allows it to connect to us as its target audience.
1 min 24 secs: This shot has a shallow depth of field as it allows not all of it to be in focus. This allows the audience to focus on one individual to make them stand out more than others. I feel this adds more depth and detail to the finished product.
1 min 58 secs: I felt that this shot was different to the work of other artists which I had looked at to try and influence my music video in the future. This is a meat shot of the actor/actresses hands. It is very interesting to look at and makes you wonder what exactly is going on throughout.
2 min 21 secs: Finally, I felt that this shot was similar to one of previous as they are using different props to replace specific areas of their body. I really liked this idea and hope to look further into this style for my future work.
